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Media Relations Internship - Norfolk Admirals (Norfolk, VA)

Norfolk Admirals 2014-15 Media Relations Internship

The Norfolk Admirals hockey club is seeking one intern to assist with the day-to-day operations of the Communications department during the 2014-15 season. This position reports to the Director of Communications.

The Norfolk Admirals are located in Norfolk, Virginia, inside Norfolk Scope Arena. The Admirals are members of the American Hockey League – a professional hockey league only one level below the National Hockey League. The Admirals serve as the top minor league affiliate for the Anaheim Ducks. Admirals Hockey has been a tradition in the Hampton Roads region for over twenty years.

The media relations interns will be provided with hands-on experience within a professional sports and media relations environment. The internship will provide someone who desires a career in sports information or media relations with an opportunity to learn the business side of sports and media while gaining valuable career experience, building a portfolio and enjoying networking opportunities in the process.

Only individuals interested in possibly pursuing a career in the sports industry should apply. Because most successful people in the sports industry begin as fans themselves, an extensive knowledge of and interest in hockey is required. This allows the intern to be more productive, get more out of the experience, and most importantly, publish credible material.


Writing and editing regular feature stories for the Admirals website and periodic features for publications/websites such as the Admirals souvenir program and the American Hockey League website

Writing and editing press releases, game summaries and weekly media updates

Facilitating interviews between members of the local and national media and Admirals players, coaches and management

Brainstorming and pitching story ideas to increase coverage of the Admirals in print, radio, television and online media

Producing, compiling and distributing critical information such as press clippings and statistics to the media and to Admirals management and coaching staff before and during practices and games

Updating social networking assets such as Facebook and Twitter including pre-game, in-game and post-game updates

Coordinating the press box on game days – including pre-game setup, supervision during games and post-game duties

Editing, organizing and selecting photos from games and off-ice events

Performing all other duties and responsibilities as assigned


Candidates must be students at an accredited college or university

Candidates must be professional, organized, responsible and punctual

Candidates must be passionate to learn about the sports/media relations field

Candidates must be self-motivated, possess a strong work ethic, have a high energy level and possess good attention to detail

Candidates must have flexible schedules to work Admirals games and some extended/unusual hours including evenings, weekends and holidays as needed

Candidates should be results-oriented with ability to successfully prioritize and manage multiple projects

Candidates should possess a strong writing background and be comfortable interviewing players, coaches and members of management

Candidates should have experience with Microsoft Word and Excel

Candidates should be familiar with AP Style and possess strong editing skills

The ideal candidate has a basic knowledge of HTML and Adobe Photoshop

The ideal candidate is conversant in the current events of hockey and the relationship between a minor league team and its parent club


Please note that this internship is unpaid. As such, local candidates are strongly preferred. Internships do not guarantee employment with the Admirals upon completion. However, interns who perform at high levels will be given consideration for any positions within the organization for which they are qualified. In addition, interns who perform at a high level will be given recommendations for employment elsewhere.


The ideal candidate(s) will be available to work the entire remainder of the 2014-15 season – including playoffs. The ideal candidate(s) will be available to work varying hours throughout the week including nights, weekends and holidays. The ideal candidate will be dedicated and fully committed while regarding this position and its responsibilities as a top priority. 

Note: When you apply for this job online, you will be required to answer the following questions:

1. Are you currently enrolled in an accredited university's undergraduate Communication program?

2. Do you have an in-depth knowledge of the game of hockey, its terminology, and possess the ability to write about it in a credible manner?

3. Are you available during the week and willing to work long hours on weekends, including on back-to-back nights?

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