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Marketing: Marketing
Director of Marketing - Texas Stars (Cedar Park, TX)

SUMMARY:

The individual in this role will be the primary point person for traditional and non-traditional marketing initiatives as well as game operations for the Texas Stars Hockey team. The individual will also be responsible for generating ticket sales revenue through media buying and promotional planning. This position is expected to work all Texas Stars home games. Reports to Vice President of Sales & Marketing – Texas Stars.

ESSENTIAL FUNCTIONS :

Marketing/Advertising

  • Develops comprehensive marketing plan aimed at driving revenue, with specific focus on individual ticket sales.

  • Responsible for planning, buying and placing media advertisements to promote Texas Stars games.

  • Tracks tickets sales revenue and advertising spend data on a regular basis, ensuring ticket sales and ROI goals are met.
  • Conducts market research and analyzes media ratings and trends, preparing reports for management to inform marketing decisions.
  • Works with media partners to leverage advertising spend and develop innovative promotions.
  • Oversees fan development initiatives including team and community events.
  • Manages creation and production of all printed collateral, working closely with creative staff and outside vendors.
  • Sets creative direction for Texas Stars marketing efforts.

Digital Media/Communications

  • Manages digital marketing & communications efforts, including team website, social media accounts, email marketing and mobile app.

  • Develops strategies for increasing fan interaction and growing revenue through digital media.

  • Researches developments and trends in digital media to identify new ideas and opportunities.

  • Oversees all content posted to digital media platforms, providing feedback and direction to staff.

Game Operations/Promotions

  • Directly manages game operations & entertainment programs for all Texas Stars home games and other events.

  • Develops new ideas for theme nights, in-game content and activities.

  • Reviews game scripts, ensuring required assets from key stakeholders are included.

  • Creates and executes promotional plan, including giveaway items and ticket promotions.

Supervisory Responsibilities:

  • Hires, trains & supervises full-time staff (PR director, video creative services manager, graphic designer & marketing coordinator) as well as department interns.

  • Hires, trains & supervises game-day staff (promotions team).

  • Manages and tracks departmental budgets.

DESIRED COMPETENCIES:

  • Integrity & Values - Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization.
  • Interpersonal Confidence - Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships.
  • Adaptability - Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly.
  • Managing Processes - Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow.
  • Organizational Ability - Can manage people and resources to get projects completed; has a strong ability to multi-task and keep order.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Detail-oriented.

  • Ability to work independently.
  • Strong verbal and written communication skills.
  • Understanding of advertising, media planning/buying, and media ratings.
  • Understanding of market research, revenue-generating programs, database management, and digital marketing strategies.
  • Knowledge of special event planning and execution.
  • Knowledge of event marketing and grassroots marketing strategies.
  • Knowledge of Scarborough software a plus.

 REQUIREMENTS:

  • Bachelor's degree in marketing, sport management or closely related field

  • At least 4 years marketing experience. Sports marketing experience preferred.

  • 2 or more years experience in a supervisory role.

  • Must be able to work nights, weekends & holidays as required.

  • Required computer skills: Microsoft Word, Excel, PowerPoint.

  • Experience with website CMS programs preferred.
  • Experience with Adobe Creative Suite a plus.

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have a bachelors degree?

2. Do you have a minimum of 4yrs marketing experience

3. Are you proficient with Adobe Creative Suite?

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Marketing: Retail Merchandising
Merchandise Manager - Texas Stars Hockey / H-E-B Center (Cedar Park, TX)

SUMMARY:
The Merchandise Manager will be responsible for the development and execution of the Texas Stars merchandise strategy through strong buying, planning and placement skills. The Merchandise Manager will manage merchandising line and marketing strategies in order to maximize profitability, control sales, margins, and inventory turns, along with buying product assortments to support collective goals. The Merchandise Manager is also responsible for advancing, executing, and settling 3rd party shows at H-E-B Center. This position reports to Vice President, Sales & Marketing – Texas Stars.

ESSENTIAL FUNCTIONS:

  • Execute a strategic merchandising plan for the Texas Stars with a focus on profitability, product diversity, price point, and brand consistency.
  • Meet established sales, margin, per caps, and shrink goals.
  • Develop seasonal plans, performance targets and policies.
  • Be able to integrate brand plans and anticipate key marketplace trends and vulnerabilities, in addition to developing recommendations and executing high-impact opportunities.
  • Continuously edit and monitor product offering to avoid duplication across categories and establish strategies for price/value relationships across platforms.
  • Hire, train, schedule, and supervise all part-time merchandising staff for both Texas Stars and H-E-B Center 3rd party events.
  • Provide customer service and sales during Texas Stars and H-E-B Center events.
  • Utilize point-of-sale management database to administer product line, monitor inventory levels, and produce sales reporting; will be responsible to maintain the database at operating efficiency.
  • Serve as primary retail point-of-contact for third party events, coordinating and settling with tour representatives while maintaining the integrity of third party inventory.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Excellent customer service skills
  • Maintain a positive attitude and communicate effectively with all customers and associates including corporate office personnel.
  • Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization.
  • Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships.
  • Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly.
  • Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow.
  • Can manage people and resources to get projects completed; has a strong ability to multi-task and keep order.
  • Detail Oriented
  • Ability to work in a team or independently
  • Strong financial skills and knowledge, including the ability to use factual data to make decisions and ensure profitability.
  • High-level understanding of the industry, consumer needs and the retail landscape.
  • Experience in creating profitable and visually compelling product lines.
  • Ability to connect observations of trends, colors, materials, price competitiveness and fashion to determine the right product for the targeted consumer.

REQUIREMENTS:

  • Bachelor’s degree from an accredited college or university in Business, Management, Marketing or related field
  • 2 years previous experience in product line development and purchasing
  • Required computer skills: Microsoft Word, Excel. Preferred skills: Photoshop, Point-of-Sale Management
  • Employees must be able to work evenings, weekends and holidays as required for Texas Stars hockey games and other H-E-B Center events (concerts, family shows, and more)
     

Note: When you apply for this job online, you will be required to answer the following questions:

1. Do you have at least two (2) years experience in merchandise development and purchasing? (Yes/No)

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Apply for Future Notification Only: Future Notification
Future Notification Only - AHL Teams (Various Locations, NA)

If you would like to be notified of positions in the future with AHL teams, please press "apply" below and fill out the entire application. Make sure your email is correct and you check off the notification boxes, otherwise we cannot send you job notifications. Once you receive notification of a job, you must come back to the site to reapply. Entering your record here does not make you an applicant to any position and is not viewable by any team. If you need to update, edit, modify or delete your record, please go to "My Account-TeamWork Online” above and put in your email address and password.

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